Course Description

In this 15-hour comprehensive overview, learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the elements of target marketing, market segmentation, types of competition, databases, and internal analysis. Identify how to position your business in the market by developing a marketing plan that focuses on goals and strategies. Discover how to effectively analyze the current marketplace in creating valid pricing. Investigate creating a customer database to manage your business and explore developing a marketing mix through advertising, promotions and sales.

Applies Towards the Following Certificates

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